Do you own an e-commerce business that is not making any new sales and experiencing static growth despite the efforts and money you put in it? You might have tried every marketing strategy, provided lucrative offers, have an outstanding customer service and delivery system but still, after all this, you see no results.
Well, that’s the case with most of the e-commerce businesses around the world. Chances of you being one of them are pretty high, that’s why you have landed here reading this article.
When it comes to success in an online business, just having an attractive website isn’t enough. Unique web design can be good for user experience, but sale success and business scalability depends on various other factors. The root cause is several small factors that collectively create a hindrance to reach your target.
So, let’s dive in and look into the most important aspects that might be responsible for your static growth:
1. The website isn’t mobile responsive
You may not be aware, but not having a mobile responsive website could be the main reason your e-commerce business isn’t making sales. In 2018, around 53% of total website traffic comes through smart-phones. That means 53% of your customer base prefers smart-phone friendly access.
An average lead will spend only 3-5 seconds to decide if you are worth his/her salt. Thus, a responsive website equals more leads. This is simple math but many businesses underestimate the importance of being digitally efficient, which translates into lost leads and lost spikes on the business revenue graph.
2. Products with poor images and description.
When customers visit your e-commerce store and browse products, they don’t have the liberty to hold up the product and inspect it, like they do in a physical store. They solely rely on the images and description you have provided on your e-commerce store. Just imagine you are going to buy the product for yourself in a physical store and inspect it accordingly from all directions.
Your e-commerce store customer expects the same privilege from you. Statistics show that products with more images, taken from various angles, and preferably with a comparison scale tend to sell more than other products. The customer will only buy the product which inspires trust that it will turn out to be the same as he is presuming.
Thus, the description must be unique, engaging and informative. This plays a big factor in creating product loyalty as well. If you fail to generate the interest of customers, eventually, you are going to lose a lot of sales.
3. Hidden or high shipping rates.
According to MILO statistics, 40% of customers abandoned a purchase because shipping charges were listed after the purchase and around 57% cancelled the purchase due to very high shipping cost. Overt and detailed shipping policy is not just essential for the success of an e-commerce business but also to create business loyalty in your customers.
A very simple and efficient way is to provide an integrated “shipping calculator” on your website that works on the basis of product and location of the customer.
4. Missing contact information.
When you provide essential contact details on your e-commerce store, you are allowing visitors to trust you. A good move is to provide a 24/7 live chat and phone number on the header of your website.
Customers want assurance to contact you in case of any help regarding the purchase from your store. This also means that you are an authentic business which is always accessible. If your store is without contact information, customers are going to lose trust in you and eventually, you are going to lose many potential customers.
5. Addressing the wrong target audience.
You are putting a lot of efforts and money on marketing, content, ads, campaign etc and still, your business isn’t receiving any sales. In that case, the most probable reason is you are targeting the wrong audience. Deep market research is necessary to recognize the target audience and apply your marketing strategy in the way that it reaches out to the right clientele base.
6. Bad user experience (UX).
User experience plays a vital role when it comes to selling something online. UX is not just about the design of your website. An intuitive UX means your customer can easily navigate through your website, without being overwhelmed by desperate and untimely CLA pop-ups.
Following listed points must be kept in mind while designing the UX for your online store.
- Easy checkout process.
- Simple menu with listings.
- Logical structure of the website.
7. No refund or return policy
Statistics prove that over 60% of people avoid shopping from an online store that doesn’t have a return policy. Building trust with customers before selling them products is very essential to make a strong customer relationship. Providing a clear and detailed return and refund policy inspires customers with a sense of security and assurance of delivering the same product as advertised on the website. A return and refund policy is also a good incentive for your customers to go ahead and spend as much as possible for them.
8. Prices are either too high or too low.
With competition increasing with every passing day, listing of product-prices is pivotal in the e-commerce industry. And, it’s a pretty hard task too. You can’t sell your product at retail price and if you mark higher prices, you will end up losing your consumers and actually become infamous among your audience. At the same time, If you mark prices low, they will consider your products as a fake & may cause legal issues in the marketplace as well. Deep market research is required to set the price that’s suitable for both business and the customers.
9. Having an unsecured website.
High chance that people are restraining to shop from your store could be the security measures of your website. An unsecured e-commerce website means both you and your customers are at risk. By providing a digital security certificate on your website, you can avoid fraudulent payments and can keep the sensitive information of your customers safe. Over that, you can gain the trust of the customers, which is very essential for an online business to grow.
Have patience and identify the reasons that are holding you back to get desirable results. Spending time and money unnecessarily doesn’t ensure returns. You need to have a proper strategy.
Go through your website several times and pick out the aspects you are lacking in, and act accordingly. The sooner you resolve issues, the faster you will start seeing growth.