Importance of Prototyping in Designing

importance of prototype

Prototyping is the first step to success

Proper placement of interface elements increases its usability, makes the resource more attractive to users. In some cases, with the help of a competent layout of the site, you can persuade visitors to certain actions. You need to clearly understand what you expect from the resource, what elements should be present on each page.

To this end, at the design stage, a prototype is first created – a black and white layout representing a simplified site scheme. It contains all the main elements presented in the form of blocks, so the client can evaluate the basic concept.

Prototyping helps not only to identify and formulate the main direction of the design but also significantly save time. After spending a day creating a concept, you do not have to spend a week developing a new site layout. But this is not the only reason to devote time to the prototype.

Reasons to Make Prototypes

Before listing the benefits of prototyping, you need to clearly define what this process is.

The prototype is an important draft design that precedes the development of the original design layout. It is intended not only to show the structure of the future site, but also the site map, the interrelation of its main pages.

importance of prototype

Prototyping is a process designed to significantly reduce the time to develop a site, due to the focus of the designer on the main functional and marketing factors.

Among the main reasons for using prototyping before creating a layout are the following:

  • The prototype gives the customer a complete idea of how the site will look like in the final result.

  • prototyping allows you to streamline the design development process, focusing on important interface elements.

  • A site’s sketch is an irreplaceable thing if the client still does not fully understand what he expects from the site, what functions each page will carry. Careful planning at the prototyping stage makes it possible to avoid global changes in the finished layout.

  • At the prototyping stage, it is possible to identify unnecessary elements that are best abandoned.

  • This process significantly reduces the workload of the designer in developing the project, and thus saves the customer’s money.

  • Having a prototype in hand, the designer and customer more clearly represent the final result.

  • Prototype development involves the involvement of the customer, contributes to more productive work, process consistency.

In this case, the prototype is created very simply. Some species can be outlined already at the first meeting with the customer, specifying certain details of the design.

importance of prototype

Why make a Prototype?

Creating a prototype is one of the steps that precede the launch of the final offer. In fact, prototyping your future product or service has several advantages:

  • Evaluate the technical feasibility

Prototyping makes it possible to concertize an idea and to understand which aspects of the idea prove difficult or impossible to implement. Making a prototype can thus highlight unanticipated physical, technical or financial constraints.

  • Enhance the Quality of Your Website

In the presence of a prototype with an average degree of study, you can:

  • conduct testing for usability of the site;

  • check the site navigation;

  • The convenience of access to information on the site; correct placement of visual accents – what the user should see first, what the second turn, and so on.

The data obtained will allow you to make quick edits to the prototype, not waiting for the creation of a better project at a lower cost.

  • Present your idea to the customers more clearly

Having a prototype makes it possible to present your future offer to potential customers in a concrete way. In doing so, you have a considerable asset before the final launch of your offer. You have collected the opinions, testimonials, and recommendations of your potential customers.

Having a prototype could also allow you to better prepare your marketing-communication actions and start your pre-sales.

  • Risk reduction

risk management

One of the advantages of using prototypes is not obvious, but nevertheless, it plays almost key importance. The risks of the project with the completed prototyping stage are significantly lower than the projects in which prototyping was not carried out.

This fact has a fairly simple explanation – prototypes directly affect the most important components of the project: resources, time, and budget. After carrying out prototyping, most of the hidden requirements are found out, functional gaps are found. Therefore, it is possible to understand and estimate the number of necessary resources and development time in time.

  • Iterate at a lower cost

The gathering of the opinions of the potential customers makes it possible to improve its offer until the conception of an optimal product.

It is also advisable to create several prototypes before launching a mass production, in order to avoid the extra costs of unsold and reprogramming the production line.

  • Simulate the real product

The most important advantage of a prototype is that it simulates the real and future product. It can help attract customers to invest in the product before allocating any resources needed for implementation.

You can test the design’s correctness before it comes into production and you can discover design errors. Also, a prototype made available to a sample of users helps to find out in advance how their product interacts with the product and meets their expectations.

  • Provide focused feedback

Each person has their own vision of the product to be implemented and, in principle, wants this vision to be found in the final product. Exposure of the prototype helps to unify all ideas and enables the beneficiaries to see the product from a different perspective. It helps them to see it materialized and to provide more focused feedback on the desired details.

Feedback is essential to discover the needs and expectations of users, business requirements, and a clear idea of where the product is heading.

  • Planning

The teams that implement the design get essential information that helps them plan what they need to implement.

importance of prototype

A prototype can be considered, most often the project specification. It helps the entire team to create user stories and focus on user needs. If this is done in time, before a Sprint starts, it will only bring benefits to the Scrum teams.

  • It is quick and easy to create

Even a product beneficiary can help develop a prototype. It is essential to provide a simple idea on paper so that the designer understands the functionality and logic of the product. This simple sketch, illustration with a few buttons for a website, will be transformed by an experienced designer into a ready-to-implement product.

Importance of Prototyping for Developers

Having a prototype makes it easier to understand the tasks for each team member. It gives them the opportunity to do more realistic planning of development deadlines and more accurately determine the cost of work. Website development in strict accordance with the prototype allows not taking into account the cost of changes and modifications.

Designer, the availability of prototypes of all pages of the site, will give an opportunity to better design the style of the future site. Also, the presence of the prototype can significantly accelerate the speed of design development, eliminating the need to make a large number of edits.


Despite the fact that this article turned out to be a clear advantage in favor of useful moments for the customer. We can safely assume that the prototype will be equally useful to both parties. It allows you to make the process of creating a site understandable, controllable and more comfortable for both parties.

If you have any question or want us to help you develop your product, feel free to contact us anytime. We would be more than happy to help you!

Leave a Reply

Your email address will not be published. Required fields are marked *

Have a vision?

We have a way to get you there

Book your free consultation with our seasoned
product managers