UX – Key to Digital Marketing Success?

user experience in digital marketing

More and more companies are starting to pay attention to User Experience (UX), realizing the impact it can have on their long-term commercial success. The UX includes all aspects of end-user interaction with the organization, its products, and services. It is a collection of all human sensations during these interactions.

Today we are going to discuss why UX is so important nowadays and why you cannot afford to underestimate it.

The Value of the User Experience in Digital Marketing

It is shown that “good” user experience is essential to the performance of a website and mobile application. Indeed, a “satisfied” Internet user will be inclined to transform and, better yet, to become faithful. That’s why UX is becoming more and more important in developing a marketing strategy.

It implies that the needs of the user are anticipated and understood; and that every possible means be put in place to respond to it as effectively as possible. UX Design, or the creation of user experience, has thus become a discipline in its own right, involving both technical knowledge and the humanities.

importance of UX in digital marketing
Image Source – Tubik

A good user experience allows site visitors to easily get the desired information which they want. UX is a collection of impressions from the use of your product or service, including an assessment of its effectiveness, usefulness, and simplicity.

The user experience is important for any digital product. No matter how beautiful your site is in terms of design, if users do not understand its navigation, they are unlikely to return to you. It takes only a few seconds for the user to decide whether your site or application deserves their attention or not. This is why good UX is so important.

Key Concepts for Generating Successful User Experience (UX)

• Interactive Design

Interactions are all clicks, scrolls, and actions performed by the user on the site. These are very important aspects of the user experience. If a person cannot successfully interact with the site, his experience cannot be called positive. Interaction design needs to cover simple functionality, so that every user action delights him and, ultimately, creates an engaging user experience.

• User Interface

The concepts of UX and UI are most often confused. The UI is what the client sees and communicates with, and the UX is about the sensations while using a system.

• Visual Design

Not the last role in creating a positive experience is visual design. The average visitor to your site probably will not notice all the parts of information architecture, but they will pay attention to the visual component.

The visual design implies everything that you first find on a page, beginning from page structure, images, finishing with a textual style under outlines and void space. As per statistics, the early introduction is 95% dependent on the design of the website, and the decisions about trust in the site are 75% dependent on its general aesthetics.

• Typography

 

Image Source – Aaron Poe

The selection of textual styles and how the content will be shown may not appear to be an important part of a positive experience, but it isn’t true. In the case, if a user faces even the smallest difficulty in reading data on your website, this will make a negative impression and influence their entire experience. By using simple language and text styles the user will be able to access and understand the information easily.

• Usability

It is the minimum requirement for your user experience. If people cannot use your service or product, they naturally won’t do it. Because the main goal of usability is to achieve simplicity and convenience.

• Information Architecture

The information architecture is considered to be an extremely important aspect of the UX. The process of making an information site structure should be simple from the user’s point of view. It will help them to understand what they suppose to do to perform their job successfully. People need convenience and clarity, and the information architecture helps to organize your website to accomplish this goal.

• Content

Having content that is understandable and engaging on your site is essential. Because it is the most powerful way to deliver useful and informative data to your users and build long-term relationships with them. It may be anything containing information about your products: instructions, blog articles, podcasts, videos or posts on social networks.

Image Source – Petras Nargela

Content also influences people’s opinion about your brand and their experience when dealing with it.

• Functionality

Your product must allow users to do some desired actions. Simply put, everything should work, and at the same time well. If the product does not give customers a good result, they will quit the process and leave. According to statistics, 86% of online clients do not return to the site where they had a bad experience.

Why Invest in UX?

1. Increase Brand Awareness

UX
Image Source – Eddie Lobanovskiy

Customers interact with you to resolve any issue they are facing while dealing with your product or service. If they are happy with the experience of communicating with your service, they are bound to keep using it and will prescribe it to their companions. Because of the great UX, clients turn into the “advocates” of your product.

2. Maximize Profits

One of the most ideal approaches to get customers to purchase your item is to make the procedure quite straightforward. UX design helps to accomplish this definitive objective of the client. And if your item can meet this objective, at that point, you must invest in a positive affair.

In the case of an online website such as eCommerce, a great UX gives the guest smooth browsing and a brisk requesting process, which prompts more transactions in the future. This will automatically raise the profit.

3. Spare Money, Time and Resources

A decent UX reduces perpetual error correction and saves money and time on improving the site. What’s more, if your product is ready to use, it needn’t bother with any client documentation or client manual, which spares your money.

4. Cost Cutting

Every new project always carries a certain amount of risk. UX Design focuses on research, analysis, and testing, which can significantly reduce these risks.

 

More and more companies are realizing that the avoidance of potential usability problems or issues should be in the design phase of the process. As design changes are much easier to do than the development changes – hence they are more cost-effective.

5. Increasing Conversions

With a large number of websites on the Internet, there are only a few that stand out clearly from the others. They are easy to use and the user can find relevant information quickly and easily.

Image Source – Daniel

Unfortunately, many websites have intricate designs that can look beautiful, but they drive away their potential customers as they struggle to find information that’s relevant to them. The main reason for this is the fact that we as humans are impatient. And this impatience continues to be exaggerated in the digital world.

In such a situation, only a good UX can reduce the amount of work that users spend to maximize the number of conversions of your product or service.

At The End

UX is not only about making the user happy but the purpose of the User Experience is to achieve business goals. Positive user experience helps generate conversions. Success depends not only on the designer, but it is the focus of the entire company.

Without applying UX principles to your digital assets, you risk losing customers due to the poor user experience. So, it is important to identify the intentions and needs of your users and to shape the experience around them.

Remember, a good UX can bring many benefits to your business, such as increased customer satisfaction and increased sales, But UX is not just about boosting conversions or sales, and it’s about giving your users an engaging and satisfying experience so they keep coming back.

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